In fragrant gardens with small dunes designed to echo the landscape, this peaceful property was conceived with earth, sand and traditional Berber clothing as its guiding principles. But instead of simply borrowing its influences, it has created a modern mixology, ensuring an ongoing dialogue between the exteriors, nature and culture all around. Rooms are stripped back to a more contemporary approach, but tease the outside heritage with rugs and mashrabiya-inspired screens. Even the spa is influenced by the ancient mosques and cathedrals of Andalusia (for the silkiest softest skin, a traditional black soap scrub in the hammam is a must by the way). At its heart you’ll find a small farm and chef’s garden. From helping to pick fruit to having a go at carpentry, pottery and weaving – these are the wholesome details that sets a stay here apart from the city’s other swish hotels.

But while Marrakech may be artfully captured within the resort gates, a taste of Moroccan life beckons beyond its peachy walls. Answering the calls are the explorers, heading into the mountains with a private driver and guide, camel or horse riding through the countryside or driving in a vintage side car and motorbike to the medina just ten minutes away to browse the vibrant souks.