A background in hospitality in one of the world’s most forward-thinking countries – Dubai – is what has shaped the youthful team behind SafiraBlu. They undoubtedly know what they’re doing, having picked an area away from the tourist traps to set up, where the only hullabaloo comes in the form of crashing waves and music floating gently through the breeze. Charged by a spark of the contemporary, there’s a trendy yet timeless aesthetic.

Not many places can get away with combining a five-tier infinity pool and glamorous ocean view villas (named for their defining features, of which three have a private stretch of beach), with rustic finishes like local artwork and beach-shack-chic furniture. That’s what makes it different to anywhere else on the island, very much appealing to the social media crowd who gravitate towards the 15 acres of manicured gardens for the best shot, while still successfully making sure wandering young families and private pairs are catered to with the likes of a boma area and private dining deck.