Life lessons: Interview with Jón Ólafur Magnússon

So, what is it about Iceland that makes it different to any other place in the world?

Iceland’s nature holds a unique place in my heart due to its raw, untouched beauty and the harmonious dance between the elements. It’s a land of glaciers and geothermal springs, volcanoes and vast lava fields, roaring waterfalls and serene fjords. The wildlife here is a testament to the resilience of life in extreme conditions.

How does nature that untamed effect those who experience it?

It’s like embarking on a journey of self-discovery. The volcanoes remind us of Earth’s creative power. The geysers provide inspiration within us. The lava fields speak of transformation and rawness. The thermal lagoons offer rejuvenation. And the waterfalls symbolise the power of life itself.

Mentally, it’s humbling yet empowering. Physically, the therapeutic touch of hot springs or the brisk, strong wind against your face awakens your senses and invigorates your body. The landscapes demand mindfulness, as if nature herself is talking to you. It’s a pure, confrontational language.

Of these epic and varied panoramas, if you had to choose just one, what would it be?

The highlands in the summertime, surrounded by vast landscapes that stretch into eternity. It's a humbling journey where you witness the raw power of the land, the delicate dance of life, and the quiet strength of solitude. It’s like a pilgrimage to Iceland’s soul.

You believe that cultural history and traditions are linked to nature and wellbeing, why is that?

For me, personally, Ancient Viking history offers invaluable lessons. Their respect for the land, their understanding of the rhythms of seasons, and their resourcefulness in the face of adversity are timeless teachings for us in this modern world. It’s a reminder that a sustainable relationship with nature is not a new concept but a wisdom passed down through generations.

And how about the present day – can the wilderness connect with luxury experiences?

They coexist harmoniously. Our sustainable accommodations blend seamlessly with the surroundings. These spaces become sanctuaries where one can disconnect from the chaos of modern life and connect with the land’s deep tranquillity. True luxury lies in the embrace of nature.